Parting shots

• Users will construct metaphors to explain the operation of a computer system, whether given one or not. (Kim Halskov Madsen)
  

• Users of any machine construct a mental model of how it works. Whether or not the model is accurate depends on whether the machine provides the right feedback. (Donald Norman)

• Computer jargon in general is just loaded with metaphors: service, network, gateway, send, receive, program, bus, token, stack, address, pointer, structure. (Gerald J. Johnson)

• Natural language is a rich source of information about our cognitive processes. (Lakoff and Johnson) How can we exploit this?