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“I regretted the minute I pressed share”: A Qualitative Study of Regrets on Facebook
Yang Wang, Saranga Komanduri, Pedro Leon, Gregory Norcie, Alessandro Acquisti, Lorrie Faith Cranor

Citation
Yang Wang, Saranga Komanduri, Pedro Leon, Gregory Norcie, Alessandro Acquisti, Lorrie Faith Cranor. "“I regretted the minute I pressed share”: A Qualitative Study of Regrets on Facebook". Proceedings of the Seventh Symposium on Usable Privacy and Security (SOUPS), ACM, July, 2011; Authors: Yang Wang, Saranga Komanduri, Pedro G. Leon, Gregory Norcie, Alessandro Acquisti, and Lorrie Faith Cranor.

Abstract
We investigate regrets associated with users' posts on a popular social networking site. Our findings are based on a series of interviews, user diaries, and online surveys involving 569 American Facebook users. Their regrets revolved around sensitive topics, content with strong sentiment, lies, and secrets. Our research reveals several possible causes of why users make posts that they later regret: (1) they want to be perceived in favorable ways, (2) they do not think about their reason for posting or the consequences of their posts, (3) they misjudge the culture and norms within their social circles, (4) they are in a "hot" state of high emotion when posting, or under the influence of drugs or alcohol, (5) their postings are seen by an unintended audience, (6) they do not foresee how their posts could be perceived by people within their intended audience, and (7) they misunderstand or misuse the Facebook platform. Some reported incidents had serious repercussions, such as breaking up relationships or job losses. We discuss methodological considerations in studying negative experiences associated with social networking posts, as well as ways of helping users of social networking sites avoid such regrets.

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Citation formats  
  • HTML
    Yang Wang, Saranga Komanduri, Pedro Leon, Gregory Norcie,
    Alessandro Acquisti, Lorrie Faith Cranor. <a
    href="http://www.truststc.org/pubs/833.html"
    >âI regretted the minute I pressed
    shareâ: A Qualitative Study of Regrets on
    Facebook</a>, Proceedings of the Seventh Symposium on
    Usable Privacy and Security (SOUPS), ACM, July, 2011;
    Authors: Yang Wang, Saranga Komanduri, Pedro G. Leon,
    Gregory Norcie, Alessandro Acquisti, and Lorrie Faith Cranor.
  • Plain text
    Yang Wang, Saranga Komanduri, Pedro Leon, Gregory Norcie,
    Alessandro Acquisti, Lorrie Faith Cranor. "âI
    regretted the minute I pressed shareâ: A Qualitative
    Study of Regrets on Facebook". Proceedings of the
    Seventh Symposium on Usable Privacy and Security (SOUPS),
    ACM, July, 2011; Authors: Yang Wang, Saranga Komanduri,
    Pedro G. Leon, Gregory Norcie, Alessandro Acquisti, and
    Lorrie Faith Cranor.
  • BibTeX
    @inproceedings{WangKomanduriLeonNorcieAcquistiCranor11_IRegrettedMinuteIPressedShareQualitativeStudy,
        author = {Yang Wang and Saranga Komanduri and Pedro Leon and
                  Gregory Norcie and Alessandro Acquisti and Lorrie
                  Faith Cranor},
        title = {âI regretted the minute I pressed shareâ: A
                  Qualitative Study of Regrets on Facebook},
        booktitle = {Proceedings of the Seventh Symposium on Usable
                  Privacy and Security (SOUPS)},
        organization = {ACM},
        month = {July},
        year = {2011},
        note = {Authors: Yang Wang, Saranga Komanduri, Pedro G.
                  Leon, Gregory Norcie, Alessandro Acquisti, and
                  Lorrie Faith Cranor},
        abstract = {We investigate regrets associated with users'
                  posts on a popular social networking site. Our
                  findings are based on a series of interviews, user
                  diaries, and online surveys involving 569 American
                  Facebook users. Their regrets revolved around
                  sensitive topics, content with strong sentiment,
                  lies, and secrets. Our research reveals several
                  possible causes of why users make posts that they
                  later regret: (1) they want to be perceived in
                  favorable ways, (2) they do not think about their
                  reason for posting or the consequences of their
                  posts, (3) they misjudge the culture and norms
                  within their social circles, (4) they are in a
                  "hot" state of high emotion when posting, or under
                  the influence of drugs or alcohol, (5) their
                  postings are seen by an unintended audience, (6)
                  they do not foresee how their posts could be
                  perceived by people within their intended
                  audience, and (7) they misunderstand or misuse the
                  Facebook platform. Some reported incidents had
                  serious repercussions, such as breaking up
                  relationships or job losses. We discuss
                  methodological considerations in studying negative
                  experiences associated with social networking
                  posts, as well as ways of helping users of social
                  networking sites avoid such regrets.},
        URL = {http://www.truststc.org/pubs/833.html}
    }
    

Posted by Mary Stewart on 4 Apr 2012.
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